Content management systems are seen as a way to solve all content problems, but that won’t be the case if you don’t understand the relationship between the CMS and the people using it. While a CMS can overcome many issues, it can create more of the same problem if you’re not careful. Here are a few of the most common issues a CMS website could encounter.
No Clear Calls to Action
Most enterprise continent management software can empower sales, but it won’t do its job effectively if you have no proper call-to-action. A call-to-action comes in multiple forms, but it’s a way for a website to entice its viewers to become customers. You’ve seen this for yourselves if you go to a website and receive a pop-up to join their mailing list.
However, most of your viewers won’t join an emailing list if they don’t get something in return. If you add free content to the email, or promise exclusive deals for joining, your viewers are more likely to turn into customers. On top of that, you need to have a consistent call-to-action that’s prevalent throughout the website, so your viewers recognize free content vs. paid.
A bloated website usually runs slowly, which is a terrible first impression for your customers. Bloated websites aren’t just full of content that is unnecessary or doesn’t help the viewer; they’re also chocked full of pictures, graphics, and videos that clog it. The wrong mentality can cause content providers to approach the CMS website with goals that hurt the website.
Don’t drive your content based on what is easy. Instead, look at what the user needs instead of what the owner wants because the users are what drive customers to purchase your products. Not only that, but a customer that likes your website will also stay loyal. Have someone charged with removing content to make your website flow properly.
No Editorial Control
Editing is an essential process for any writer beyond proper grammar or syntax. A CMS website needs to have central control to ensure the quality of the copy remains consistent. If there are contradictions and varying styles on the website, your consumers will notice. Technology can’t solve this; only a person can produce a consistent message and tone.
Having a multilingual website is a great goal to have, but it’s challenging to implement even with content management software. The first main problem is the translation in general. If you’re not someone who speaks or writes the language you’re translating, how do you know the translation is correct? How do you choose which content to translate?
Many startups will look into the future with the hope of expanding their business across the world, but doing so prematurely can actually hurt your chances. If someone who speaks French stumbles on an English website with a French option and sees an inadequate translation, they are less likely to come back to that website even after expansion.
Lack of Community
Plenty of organizations created a community via social networks, which allow for consistent feedback. Facebook and Twitter are valuable parts of starting a business now because it shows you have clout in the industry and the ability to learn from past mistakes. Many users won’t create these communities on their own unless they have a connection to the original IP.
A word of caution: don’t moderate or handhold too much while creating these communities. Although it’s important to censor harmful speech, censoring disagreement or some swear words can turn people away from these communities because of a lack of freedom of speech. If you want to build a thriving community, engage with your users.
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