You don’t dig a well when you are thirsty. That’s why many businesses outsource their manufacturing and focus on selling. After all, why should you invest millions of dollars in building a factory and hire full-time workers to manufacture a product when you can simply outsource it to someone who already has all the resources. If they promise to provide a good quality product and timely delivery, there is no reason to take the risk yourself.
This, in fact, makes you more competent and allows you to stop worrying about one side of your business. You know that one process of your business is automated, and you are not responsible for that. However, it will become your responsibility if customers start to complain about your product. This would mean that the manufacturing is not doing its job right and you need to do something about it. It’s also not easy to find a new service provider and transfer all your manufacturing operations to them.
This could risk many secrets of getting out, and besides, the same issue could also happen with the new company. Instead of going through this big migration, it’s better to work harder on ensuring customer satisfaction. This article is a brief guide that explains how you can make sure that your customers remain happy while you outsource the manufacturing of your products.
Customer is Always Right!
Although every businessman already knows that, it’s worth repeating here. Maybe you will start to see this proverb from a new perspective. The customer is always right doesn’t mean that the customer knows everything. It’s just that it doesn’t matter whether he is right or wrong. You have to consider him right and satisfy in any case.
If a customer is complaining about your product, your job is to make sure he leaves happy, even if he is abusive. Remember that it’s not a fight between you and the complainant. Your employees might consider it a fight because someone might have to take responsibility, but you should know that you will be the loser no matter who wins that fight.
If the customer leaves unhappy, not only did you lose him as a customer, but everyone who is even remotely related to him. If you look at it from a different perspective, angry customers are your best friends. They identify what could destroy your business. You can avoid a potential threat if you listen to them.
Hire Inspection Services
You can’t keep dealing with angry customers. There will be no one left to buy your product if this keeps happening. It’s crucial to listen to their complaints and improve what caused the issue immediately. It could cause worry if the complaint is about your product and you are outsourcing its manufacturing. Just because someone else is responsible for its manufacturing, it doesn’t mean you don’t have to do its quality assurance.
Many businesses tend to give manufacturing work to companies in China and for a good reason. They provide the quality you expect at the most competitive rates. They offer production at cheaper rates than the production cost. This also means that you can’t be there to test the quality yourself. However, you can solve this problem with the help of a service that does container loading check.
They will keep testing your products on your behalf to make sure everything is in order. In case things don’t go as planned, they will be responsible for it. They don’t just validate the conformity but also supervise the loading process, check shipping documents, verify the number of products loaded, and corroborate the labeling and shipping mark.
Spread Brand Awareness
No one cares the iPhone is manufactured in China because Apple has the most powerful brand in the world. This is exactly what you need to do. While you should always make sure that you deliver the best of quality, you need to build brand value in the minds of your consumer.
It’s not an easy task and it takes time to process. However, you need to get started with it someday. Good public relations are crucial to engage customers. Utilize digital marketing to reach out to your prospects. Hire PR experts to design brand values and effectively deliver them to your target audience.
Engage Your Prospects
Your customers will leave you and join your competitors if you don’t keep them engaged. Once they have purchased from you, it becomes your job to make sure they don’t forget you. However, it must be done without annoying. Aggressive marketing can have terrible results and lose you a lot of customer instead of gaining new ones.
There are many strategies you can use to keep them engaged. One way is to get their feedback and thank them for the purchase. Furthermore, keep in touch with them through SMS or emails that provide them value. A great way to engaging customers is through social media. Create social media channels and encourage all your prospects to like it. All your posts will reach them every time you publish something.
Hire Customer Service Representative
If you want to ensure customer satisfaction, then you must make it easy for them to reach you and listen to them. First of all, you should give a contact number on the packaging if the consumer has something to say. Anytime anyone has any issue or feedback, they can call that number to register it.
The second thing is to make sure that you have someone to receive those calls. You should also provide an email address for people who are not comfortable calling you. Every good product-based company either has an in-house customer service department or they have outsourced this job.
This obviously requires an extra budget, but it’s worth every penny. This will ensure that all your customers remain happy and keep returning. You should know that it’s up to eighty percent cheaper to retain existing customers than to get new ones.
Keep Offering Discounts
Discounts are a great way to engage existing customers and ensure their happiness. This usually has two benefits. You get to clear out the stock and increase sales in a non-season. It also helps attract new customers and spread brand awareness. The most important thing for you here is customer happiness, and you get exactly that with discounts.
Customers expect something special and they become loyal to the brand when they get it. This way, they also ignore little shortcomings on your side. Once you get customer loyalty, they will share feedback instead of complaining and badmouthing your products in front of others.
Share Knowledge About the Products
All your potential and existing customers should know everything there is to know about your products. All concerned people like to know about the things they consume. It doesn’t matter whether it’s edible or a tech gadget. They will show interest if you present information in an interesting way. Create a website with a blog section and publish once a week article. That article should provide value to the reader in some way.
Your goal should be to get them to read it so they will feel much more connected to your brand. They would know they are making an informed purchase and not following a hunch. It involves risk when they are spending money on something new. You can minimize that risk feeling by properly informing them.
Show Positive Customer Testimonials
No one can sell your product better than your customers. You can star referral programs to get them to do that, but this article is about ensuring consumer happiness, so we will stick to it. Showing positive feedbacks of customers on your social media pages and website is a great way to create a positive impact of your brand in the minds of the consumer. This way, they are more likely to ignore little shortcomings and more likely to be happy with their choice of choosing you.
The goal is to satisfy them. This isn’t always achieved with just a great product, which, nonetheless, should be your priority. These little tactics overcome their insecurities. It makes them feel like they were wise in their choice of doing business with you. They are also more likely to leave positive feedback and speak highly of you when they see testimonials of other customers.
Ask Professionals to Write Reviews
Acquire the services of professionals review writers to review your products. You can find plenty of blogs that are relevant to your industry. Many of these blogs only write reviews about products and services of one niche and they have a great following. Send them a sample of your product and ask them to review it.
This will give your business exposure to a new audience, and they will see you in a good light if the review is good. You can also hire writers to write positive reviews, but they can be easily spotted. If someone feels that you are writing fake reviews of your own product, he will definitely question the integrity of your brand.
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